MADGOOD APPAREL - Media Kit
Founder, Madeline Goodwill
About MadGood Apparel:
MadGood Apparel is a queer-founded intimate-apparel brand creating thoughtfully designed pieces for people of all gender expressions who connect with the feminine spirit. Founded by fashion entrepreneur Madeline Goodwill, MadGood centers comfort, confidence and bodily autonomy, offering an alternative to an intimate-apparel industry that has too often defined femininity through restriction, hypersexualization and the expectations of others.
MadGood was created from the belief that femininity is not a prescription, performance or fixed identity. It can be soft, powerful, playful, fluid and entirely self-defined. Through inclusive design and expressive storytelling, the brand invites people to reconnect with their bodies, embrace what makes them feel most like themselves and determine on their own terms what feeling good looks like.
Madeline brings more than a decade of experience across fashion sales, private-label development and production to the brand. Inspired by her rural Upstate New York upbringing and a lifelong connection to nature and authenticity, she began imagining MadGood in 2020 and committed to building the company fully in 2024. Today, MadGood sits at the intersection of independent fashion, inclusive design and a new cultural conversation about femininity, reclaiming softness as strength and intimate apparel as a tool for personal freedom, rather than external approval.
About Madeline Goodwill
Madeline Goodwill is the founder of MadGood Apparel, a queer-founded intimate-apparel brand inclusive of all gender expressions while embracing the feminine spirit. Raised among the grassy fields of rural Upstate New York, she grew up with nature and authenticity at the core of her creativity. Madeline studied Fashion Merchandising and Business at the Fashion Institute of Technology in New York City before building a career in fashion spanning more than a decade, specializing in sales, private-label development and production.
The vision for MadGood had been tapping her on the shoulder for years; in 2024, she decided to pursue it fully. Her founder story sits at the intersection of entrepreneurship, inclusive design, creative risk and the realities of building an independent fashion business.
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BRAND IMAGERY & PHOTOGRAPHY
2026 Courtesy Deirdre Alston Photography at Callisto Farm
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