MADGOOD APPAREL ANNOUNCES OCTOBER 28 LAUNCH, INTRODUCING A NEW VISION FOR GENDER-INCLUSIVE INTIMATE APPAREL

Founded by entrepreneur Madeline Goodwill, the New York City-born brand challenges traditional notions of femininity with thoughtfully designed, small-batch underwear made for self-expression

10/14/26

Early-access registration is now open at MadGoodApparel.com

NEW YORK, NY — WEDNESDAY, OCTOBER 14, 2026 — What if intimate apparel weren't designed around who we're expected to be, but instead celebrated who we actually are?

That's the idea behind MadGood Apparel, the emerging New York City-based intimate apparel brand founded by queer entrepreneur Madeline Goodwill, which today announced its official launch date of October 28, 2026.

Created to challenge traditional ideas about femininity, gender expression and the intimate apparel industry, MadGood is introducing a new approach to everyday essentials: one rooted in comfort, confidence, individuality and the belief that femininity belongs to everyone who embraces it.

With anticipation building ahead of its debut, MadGood is now inviting consumers to register for early access at www.MadGoodApparel.com.

REIMAGINING FEMININITY, WITHOUT LIMITATIONS

For Goodwill, MadGood began with a simple but powerful observation: an industry built around something as personal as underwear still relies heavily on traditional ideas about gender, beauty and who belongs. As a queer woman navigating her own relationship with femininity, Goodwill envisioned an intimate apparel brand that could celebrate the feminine spirit without limiting who gets to participate.

The result is MadGood, a brand that embraces a spectrum of gender identities and expressions while placing authenticity and personal empowerment at the center of its identity. Rather than treating inclusivity as an extension of an existing product line, MadGood is building it into the foundation of the brand.

SMALL-BATCH FASHION WITH AN NYC POV

MadGood is also entering the market with a commitment to intentional production.

The company produces in small batches in New York City, carefully sourcing materials and working with a network of designers, manufacturers, creatives and other collaborators to bring its vision to life.

For Goodwill, building the company has meant more than developing a collection. It has also meant building a community around a shared belief that fashion can be both personal and purposeful. The brand's development has involved more than 20 collaborators across design, production, photography, modeling, fabric sourcing and creative strategy—reflecting its founder's commitment to building something that supports a broader creative ecosystem.

THE COUNTDOWN TO OCTOBER 28 BEGINS

With its official launch approaching, MadGood is inviting consumers to join its growing community and be among the first to discover the collection.

The brand officially launches Wednesday, October 28, 2026.

Early-access registration is available now at:

WWW.MADGOODAPPAREL.COM

For those following the brand's journey, the launch represents the next chapter of a company that began with an idea about reclaiming feminine power and has grown into an emerging independent fashion label.